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Dec 4

Want to get your organization noticed? Create Your Own Holiday!

Planning special events can be a cornerstone of your marketing program. Small business owners should and can be excellent hosts of special events. Typically events are created to showcase the product and services a business offers. Designed to attract attention, educate potential attendees, and supporters and the media, special events generally focus on a specific purpose with specific outcomes. A special event can include a one-time event such as the launch of a new product/service or a grand ...
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Date December 4th, 2011 Filed in Marketing
Dec 2

Attention CEOs: The Five Factors of Top Salespeople

The Number-one Skill a Salesperson Needs Consider these two statistics about business-to-business sales: * Four percent of the sales people in the U.S. sell 94 percent of the goods and services, according to two meta studies--one by Harvard University and one from the Gallup Organization. * Eighty percent of business-to-business (B2B) transactions are the result of relationships/consulting type sales, where the buyer has to like, trust, and get along with the seller, according to current ...
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Date December 2nd, 2011 Filed in Marketing
Dec 1

Professional Logo Design: The Foundation To A Powerful Brand

A good logo design is essential for the growth of a brand and its subsequent contribution to the success and prosperity of a business. A business logo forms an indispensable part of the brand building strategy of a corporate entity. The purpose of a logo is not only to create instant brand recognition but also to leave long-term impression among the customers thereby increasing the popularity of the company in the market. A company logo finds place in everything that is associated with the ...
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Date December 1st, 2011 Filed in Marketing
Nov 13

Building an Affiliate Program Through A Blog

Does Your Affiliate Program Have a Blog? It better. Blogs were built to be personal. Blogs were built to be social. People being social is what we call networking. Networking builds contacts. Contacts build business. So in a nutshell, Blogs are the online equivalent of a networking receiption for potential business partners. If your affiliate program does not have a blog, you are missing out on one of the easiest and most cost effective ways to build your affiliate program. How To Build Your ...
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Date November 13th, 2011 Filed in Marketing
Nov 9

Turn.com - Worlds first automated targeted advertising platform

Turn.com is a new advertising platform that boasts high ROI by a number of fancy methods, they only display your ad based on a set of rules, some of which are based on your conversion of traffic into sales and how much your willing to paying for the conversion (sale), other rules are on content of your website and advert and how well all your content matches the content on the publishers website. What sets Turn.com apart though - besides their fancy advert matching system - is that you're not ...
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Date November 9th, 2011 Filed in Marketing
Nov 6

"Search Engine Optimization Defined: Latest Fad or New Cash Cow?"

For the sake of clarity, and because I have heard many contrasting descriptions and definitions of SEO, allow me to explain what I mean when I refer to SEO and Search Engine Optimization. The simple definition provided by Wikipedia explains that "Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results." The line between "Search Engine Optimization" and ...
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Date November 6th, 2011 Filed in Marketing
Nov 1

Take Your Website Promotion to the Next Level Using a Killer Viral Marketing Tactic

The most powerful website promotion and traffic building strategy in this internet world is viral marketing. Viral marketing helps to spread your name and website link to hundreds of places online. This tactic requires some initial push, once done in a right format, applying some creative tactics, will spread like a virus with the help of real humans. The most important benefit of using this tactic is that other people in your niche get involved promoting your site along with you. Just imagine, ...
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Date November 1st, 2011 Filed in Marketing
Oct 29

Internet Marketing Miracles (Part 1)

Internet Marketing Miracles (Part 1) Part 1 : Viral Marketing I. An Introduction About Hotmail As A Viral Marketing Example : Hotmail was created by Sabeer Bhatia. Sabeer was born in Chandigarh, India, and did his early schooling at the Jesuit School of St. Joseph's Boys' High School in Bangalore. After a brief two year stint at the Birla Institute of Technology and Science in India, he transferred to the California Institute of Technology where he received his Bachelor's Degree, and then went ...
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Date October 29th, 2011 Filed in Marketing
Oct 26

5 Ways to Build Your Presence on the Internet

Branding. It is probably one of the most effective, yet least understood, techniques for building your presence on the internet. By branding yourself as an expert on your topic, you can easily increase your traffic to your site, as well as sales. By drawing potential customers to you, you'll decrease your marketing time while still increasing your sales. Traffic you receive by branding yourself is targeted traffic. The traffic is targeted because visitors are looking for what you have to ...
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Date October 26th, 2011 Filed in Marketing
Oct 22

Secrets Of List Building

Whatever you choose to call it: MLM, network marketing, affiliate marketing, direct selling, etc., its clear that the business model with which many people are succeeding online today is often a variant of the traditional network marketing model. Network Marketing has a bad rap in some circles, dredging up memories of being ambushed at a dinner get-together or other distasteful business-building methods. We build network marketing businesses not only by selling products, but by finding ...
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Date October 22nd, 2011 Filed in Marketing
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